By Brandon Bennett STURGIS— The grand finale to the Sturgis Mustang Rally was the parade going west on Main Street. Hundreds of ‘Stangs drove down the main drag, and some raced their engines in front of the Loud American for the Loud Pipes Contest. Patty Sanders, Brandi Smith, Jess Price and Maggie Bearer were the […]
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By Brandon Bennett STURGIS—After barely a month after Harley Davidsons took over the town of Sturgis, Mustangs took their turn and flooded the streets. 60 years’ worth of design, innovation and history is on display during the Show and Shine on Main Street. Doug Drewes with Event Moto, a company tasked with creating the vibe […]
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By Brandon Bennett STURGIS— The 2026 Mustang Rally test and tune was taking place out at the Thunderdome on Highway 34, and Mustang owners were putting their cars through the paces. Tiffany James has been helping out with the Rally for four years now. “Drivers pay a fee and we let them run as many […]
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By Brandon Bennett STURGIS— If you’re out at the Thunderdome during the events you’ll notice a pickup with a different look. It’s the Ford Outlaw, built for a raffle to benefit Cruise For A Cause. Dan Neve started with a 2025 Ford F-150XL. But I’m getting ahead of things. “In 2010 my wife and mother […]
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By Brandon Bennett STURGIS—The special guest at today’s law enforcement briefing was Harley Davidson CEO Artie Starr. He was in town to participate in the Military Appreciation Day celebration at Harley Davidson Rally Point Plaza August 11th. “We are proud to have a history with the active, reserve military members and first responders who support […]
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By Brandon Bennett STURGIS— If you’re a ne’er do well, stay away from the Sturgis City Park! The Woodland Shelter is overrun with law enforcement types there for the annual Law Enforcement Appreciation Barbecue. Sheriff Pat West hosted the event and the dignitaries came, like Senator Mike Rounds, Governor Larry Rhoden and Attorney General Marty […]
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By Brandon Bennett At the law enforcement briefing August 8th Brett Winsell, chairman of the Jackpine Gypsies was invited to talk a little about racing its roots in the rally. He began by giving a little history of the event and how motorcycle racing was the reason for the whole thing. “A lot of people […]
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By Brandon Bennett STURGIS— The annual Mayor’s Ride the first weekend of the rally is a chance to raise a little money and get riders out of town to enjoy some Black Hills. Mayor Rod Bradley has been riding for years but now he’s leading the pack. The ride will take them to Spearfish Canyon […]
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By Brandon Bennett STURGIS—The 86th Sturgis Rally was officially opened at the opening ceremony at Harley Davidson Rally Point Plaza. D-Ray Knight was emcee and he introduced Mayor Rod Bradley who welcomed the audience and said the 86th rally is a celebration of 250 years of America. “This rally epitomizes what this country is about: […]
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By Brandon Bennett STURGIS—Sturgis Audio at 1505 Lazelle held a ribbon cutting July 16th. The Sturgis Chamber of Commerce and Visitor’s Bureau assisted. Justin Davis is the owner and has been at the current location since November 2025. “This month it’s been 20 years that I’ve been serving the Blsck Hills and have been at […]
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